Hi, I’m Priyanshi, a passionate Public Relations (PR) student with a deep interest in how technology is transforming communication and marketing. As someone studying PR, I’ve always been fascinated by the evolving landscape of digital marketing—especially the role that Artificial Intelligence (AI) plays in shaping brand strategies, customer engagement, and storytelling.

My interest in AI-driven marketing began when I started paying attention to how brands use AI tools for personalization, content, and customer service. AI is changing the way brands think about audience connections in an unprecedented manner. There are proactive chatbots that respond to queries in real-time and predictive analytics that make optimized ad spending possible.

In my opinion, AI does not pose any threat. To PR and marketing students like myself, it presents a world of opportunity. AI does not replace human ingenuity; it helps expand the scope of imagination as to how trends can be analyzed, and audiences can be engaged creatively and proactively.

With this blog, I seek to discuss the relationship between AI and digital marketing, hoping to contribute something that will benefit students, professionals, and companies in the never-ending quest for knowledge in the marketing world.